Indonesia is known for its Pocong (shrouded ghost) and Kuntilanak . Horror vlogs—where creators spend the night in haunted houses in the middle of Java—are consistently the most popular videos on the platform.
Indonesian audiences are increasingly prioritizing "homegrown" stories. In 2025, local films captured a 63% market share , significantly outperforming Hollywood imports. Dominant Genres
Digital 2026: Top digital and social media trends in Indonesia
Music is an integral part of Indonesian culture, with a rich heritage of traditional and modern genres. Indonesian pop music, known as "Pop Indonesia," has gained immense popularity not only locally but also internationally. Artists like Isyana Sarasvati, Raisa, and Afgan have made a significant impact on the music scene, with their soulful voices and captivating performances.
While YouTube remains a giant, local platforms have carved out niches. emerged as a major player by combining local streaming of Liga 1 soccer matches, original web series ( Webinars ), and user-generated vertical videos. Vidio’s original series, such as My Nerd Girl and Scandal 3 , showcased that Indonesia could produce high-budget, binge-worthy drama similar to Netflix but with distinct local storylines.
The Indonesian film industry, also known as "Cinema Indonesia," has experienced significant growth in recent years. Indonesian films have gained recognition globally, with some titles being screened at international film festivals. Notable Indonesian films include:
The Indonesian film and television industry, known as " perfilman Indonesia," has experienced significant growth in recent years. Indonesian movies and TV shows have gained popularity not only locally but also internationally, with many productions being showcased at film festivals around the world.