Economists would call this irrational. Psychologists call it the "anticipatory utility"—we derive more pleasure from expecting the experience than from the experience itself. When you order a frivolous dress, you aren’t buying fabric and thread. You are buying a weekend in Paris, a movie premiere, a sunset proposal. The dress is just the physical avatar of that fantasy.
But as the title suggests, the era of the is behind us. The returns are processed, the resale listings are languishing, and the "unhaul" videos are going viral. The question is not if this moment has peaked, but why , and—more importantly—what takes its place? frivolous dress order post its best
"It's the Frivolous Dress Order of 1953!" Tim announced, waving a dusty old book in the air. Economists would call this irrational