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To understand why survivor-centric campaigns are so powerful, we must first look at the neuroscience of narrative. Human brains are wired for story. When we hear a dry fact, only two small areas of the brain (Broca’s and Wernicke’s areas) activate to decode language. However, when we hear a story, our entire brain lights up.

Survivor stories and awareness campaigns are powerful tools in the fight against social injustices, violence, and abuse. By sharing their experiences, survivors of traumatic events can help raise awareness about critical issues affecting communities worldwide, promote understanding and empathy, and inspire others to take action. However, when we hear a story, our entire brain lights up

Repeated exposure to graphic, high-arousal survivor stories can lead to compassion fatigue. Audiences, overwhelmed by suffering, begin to distance themselves emotionally. Moreover, media and campaigns sometimes unconsciously select the “most extreme” or “visually compelling” survivor stories—the young, attractive, articulate victim—creating a hierarchy of victimhood. Less “photogenic” traumas (e.g., elder abuse, chronic neglect) are systematically under-represented, skewing public understanding. Less “photogenic” traumas (e.g.

Key campaigns this year are using significant milestones to re-energise public engagement: chronic neglect) are systematically under-represented

While the power of survivor stories is immense, so is the potential for harm. The digital age has birthed a phenomenon known as "trauma porn"—the graphic, voyeuristic use of suffering to drive clicks and donations.