Mallu Masala, also known as Kerala Masala, refers to the unique blend of spices and seasonings used in traditional Kerala cuisine. The term "Mallu" is a colloquialism used to refer to people from Kerala, and "Masala" translates to spice or seasoning. Mallu Masala is a distinctive fusion of spices, including turmeric, coriander, cumin, cinnamon, and cardamom, which are commonly used in Kerala cooking.

Today, a family in Malappuram can watch a Hindi web series like The Family Man (which, incidentally, features significant plotlines in Kerala) on their phone, and a family in Delhi can watch the Malayalam masterpiece Jana Gana Mana . This cross-pollination is erasing regional boundaries.

The relationship between these two industries is defined by a constant exchange of talent and stories:

Kerala offers Bollywood something invaluable: a test market for intelligence. If a Hindi film works in Kerala, it means the film has substance. Conversely, Bollywood offers Kerala something it craves: scale and spectacle that even the brilliant Malayalam industry sometimes cannot afford.