Qawatone Font Instant

Why would a brand choose the over a safer Sans-serif? It comes down to emotional resonance. Qawatone feels analog in a digital world. It says:

You can find it on Envato Elements , ArtStation , and 361Sale . Qawatone Font

Suitable for posters, flyers, and digital "gigs" or social media graphics. Availability and Licensing Why would a brand choose the over a safer Sans-serif