Use this text to practice skimming for main ideas, scanning for details, and answering inference and vocabulary questions typical of IELTS reading sections.

Despite these criticisms, the use of scented products in marketing is likely to continue. As businesses become increasingly sophisticated in their use of scent, we can expect to see more innovative applications of this technology."

: Smell is unique because it is processed in the brain's limbic system, which is directly linked to emotions and memories IELTSREADING.INFO Commercial Persuasion

: Human behavior is most significantly influenced when smell is combined with other persuasive factors. practice quiz based on this passage or more details on the prefrontal cortex 's role in decision-making?

Found in Paragraph F . It discusses how odors are invested with cultural values; what one culture finds offensive, another may find acceptable.

Leo thought back to the bakery. Had he been manipulated? Yes. Did the writer say we should be wary ?

French study measured if people returned wallets (honesty/social behavior). Sentence Completion A (Perception of price)

: We often only notice the importance of scent when our ability to smell is damaged.