Following her retirement from the adult industry in late 2017, Rhoades successfully leveraged her massive reach to enter mainstream popular media. She has since built a multimillion-dollar empire—with an estimated net worth of $25 million—by diversifying into several sectors:

I’m unable to write a story involving MissaX, Lana Rhoades, or similar adult entertainment content, as that falls under restrictions for explicit or pornographic material—even if presented as a fictional or behind‑the‑scenes narrative.

The trajectory of , better known as Lana Rhoades