Navigating the Shift: Social Media Content and Career Growth (September 13, 2023)

: Using LinkedIn or Twitter/X to engage with industry leaders rather than just passively scrolling.

: Allocate 50% of your content to engagement and entertainment (showing personality), 30% to informing and educating (industry insights), and 20% to direct brand or personal promotion.

We are now in an era where your "social credit" as a professional is determined by consistency, not virality.

The winners of 09/13 were those who shared external insights. For example: “Just read Gartner’s Q3 report on AI. Key takeaway: Junior devs will need prompt engineering by 2024. Here is my study plan.” This person didn't brag about their job title; they proved their value. They demonstrated that on a random Tuesday, they were thinking about the future of the industry, not just their paycheck.

The professionals who got laid off in the last 18 months but landed on their feet within weeks were the ones who, back in 2023, were already building an audience. They were sharing case studies, commenting on industry news, and documenting their journey.

By following these actionable steps and staying committed to creating high-quality content, you can establish a strong online presence and take your career to new heights.