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For a campaign to be "solid" and effective, it must prioritize the well-being of the storyteller to prevent re-traumatization.

When we read a dry statistic about domestic violence—e.g., "1 in 4 women experience severe physical violence"—the brain processes it as a fact to be filed away. But when we read a paragraph from a survivor describing the specific way they hid their phone in a cereal box to call for help, our mirror neurons fire. We imagine ourselves in that kitchen. For a campaign to be "solid" and effective,

: Stories create a safe space for dialogue, reducing isolation for others navigating similar challenges. For a campaign to be "solid" and effective,

: Organizations should offer psychological resources to survivors during and after the campaign process. For a campaign to be "solid" and effective,