Streaming services have made it easier than ever to access and discover new music, and have given rise to a new generation of artists and musicians. The growth of social media has also changed the way artists connect with their fans and promote their music.
: Analyzing how AI-generated influencers and "virtual idols" like Lil Miquela impact fan engagement and traditional celebrity culture.
Leveraging popular memes to stay relevant, particularly on platforms like X (formerly Twitter) and TikTok.
However, the intense scrutiny of celebrity culture has also led to increased criticism and backlash. The #MeToo movement, for example, highlighted the widespread problem of sexual harassment and assault in the entertainment industry, leading to a significant shift in the way that celebrities and studios approach issues of consent and accountability.
