: Like Netflix and Amazon Prime Video , the feature uses viewer behavior and psychological profiles to recommend specific content themes rather than just genres [11, 13, 22].

: Similar to Peacock TV , it offers lower-cost ad-supported tiers where ads are integrated as rewards for users—for instance, watching an ad to unlock a "behind-the-scenes" exclusive [12, 22].

Strikes in Hollywood in 2023 highlighted the fear of AI. Within five years, AI will likely generate filler dialogue, background art, and even deepfake actors (posthumous performances). The legal and ethical battles over "digital likeness" will define the next decade.