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The #UpsideDownChallenge went viral on social media, with survivors flipping photos to symbolize how a diagnosis turns their world upside down.

If you're interested in getting involved in survivor stories and awareness campaigns, here are some ways to start: rape mob99com

Not every survivor is a hero. Some are messy, angry, or struggling with addiction as a coping mechanism. Awareness campaigns must resist the urge to sanitize survivors into "perfect victims." The public tends to only believe survivors who are white, middle-class, chaste, and articulate. Campaigns must elevate diverse stories that reflect the messy reality of survival. The #UpsideDownChallenge went viral on social media, with

Stories move beyond data to show the real-world impact of a cause, whether it is domestic abuse, cancer, or environmental disasters. Awareness campaigns must resist the urge to sanitize

Perhaps the most profound example of survivor stories driving a global awareness campaign is the movement. While the phrase was coined by activist Tarana Burke years prior, the 2017 viral explosion demonstrated the aggregate power of individual stories.