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There is a massive trend toward watching experts work. Whether it is a master carpenter building a table, a chef prepping a week of meals, or a makeup artist doing a "get ready with me," the exclusive value lies in the silence and the technique . This is anti-broadcast television; it is content designed to be played in the background or studied intently.
Furthermore, platforms are paying for this. YouTube’s "Primetime" channels and Netflix’s unscripted reality docuseries (think Selling Sunset ) blur the line between user-generated content and high-budget production. The audience wants to feel like they are living the life of the rich and famous, even if only for 45 seconds.
Close-up of a mixologist pouring a smoking cocktail. Quick cut to a celebrity chef plating a vibrant dish.
There is a massive trend toward watching experts work. Whether it is a master carpenter building a table, a chef prepping a week of meals, or a makeup artist doing a "get ready with me," the exclusive value lies in the silence and the technique . This is anti-broadcast television; it is content designed to be played in the background or studied intently.
Furthermore, platforms are paying for this. YouTube’s "Primetime" channels and Netflix’s unscripted reality docuseries (think Selling Sunset ) blur the line between user-generated content and high-budget production. The audience wants to feel like they are living the life of the rich and famous, even if only for 45 seconds.
Close-up of a mixologist pouring a smoking cocktail. Quick cut to a celebrity chef plating a vibrant dish.
