Ellie and Hazel were two college students who had grown up in a world where the lines between reality and the digital realm had become increasingly blurred. They were both active on social media, often finding themselves caught up in the endless scroll of images and stories that seemed to define their generation.
The brand was initially hesitant, but Hazel's compelling portfolio and Ellie's conviction eventually won them over. The result was a campaign that was not only empowering for Ellie but also refreshingly honest. It showed Ellie in her natural state, enjoying life, expressing herself freely, and endorsing the brand's products in a way that felt authentic. exploitedcollegegirls excogi ellie hazel upd