She popularised the neatly pinned pallu and the use of handloom cottons that looked regal. Her makeup was soft, focusing on a prominent bindi that became a trend for millions of Tamil women. 3. J. Jayalalithaa: The Trendsetter

She favored bold colors like deep reds and electric blues, paired with contrasting gold-weave borders.

’s High-Neck Blouses : By the mid-60s, Saroja Devi became a premier fashion icon. Her signature look in films like Anbe Vaa (1966) included sleeveless high-neck blouses and puff sleeves that blended traditional silk with a burgeoning modern flair.