The success of streaming services has led to a surge in original content production. Many platforms are investing heavily in creating exclusive content, from critically acclaimed series like "Stranger Things" and "The Crown" to blockbuster movies like "Avengers: Endgame" and "The Irishman."
However, the real disruption lies in . Platforms like YouTube and TikTok have democratized media production. An independent creator in their bedroom now competes for the same "eyeball time" as a multi-million dollar television production. In this new era, the algorithm is the new programmer, surfacing content based on individual psyche rather than broad demographics. The Rise of Immersive Experiences