: Standard Christmas Eve programming included staples like It’s a Wonderful Life and How the Grinch Stole Christmas! on NBC Angel Studios : The short film The Shepherd
For media companies, this means abandoning the "evergreen" model. Popular media is now perennials—intense blooms that wilt quickly. The successful producer of 2025 doesn't ask, "Will this be relevant in a year?" They ask, "Will this be clipped in 24 minutes?"