Social media became the primary venue for cultural exchange, with TikTok serving as a major engine for entertainment and socio-political movements:

: Data from late 2020 to early 2021 indicated that Drama was the most in-demand genre at 34.9%, followed by Animation (14.8%) and Children’s content (13.5%).

The entertainment industry used this day to launch (We look after us) charity concerts. These weren't just fundraising; they were morale-boosting spectacles featuring puppets, comedians, and rock bands, all streamed for free but funded by corporate CSR.