| Metric | Observation | |--------|--------------| | | Average 7‑10 % per post (well above typical fashion‑brand averages on Instagram). | | Hashtag Volume | #MKFakeFashion has ~12 k posts, many showing customers proudly wearing the pieces. | | Sentiment | 68 % of comments praise the “designer look for a fraction of the price,” highlighting the affordability and trendiness . |

According to sources, the team behind the gallery wanted to create a buzz around Mamta's name and capitalize on her fame. They used a combination of Mamta's old photos, images from her film shoots, and even pictures of other models to create the illusion of a fashion and style gallery. The operation was so sophisticated that even some of Mamta's closest friends and family members were unaware of the fake gallery.