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By mid-2021, the distinction between personal digital presence and professional identity had largely vanished. In this era, social media platforms evolved from simple communication tools into dynamic portfolios. For a job seeker or entrepreneur, a profile was no longer just a collection of photos; it was a curated exhibition of expertise, soft skills, and cultural fit. Professionals began to realize that an optimized LinkedIn profile or a niche-specific Twitter presence could act as a 24-hour networking agent, opening doors that traditional resumes could not. Content as Social Capital TikTok) or on the psychological impact of digital