: Industry reports highlighted a significant shift toward ad-supported streaming models, with online video advertising projected to become a leading revenue source by 2028.
The entertainment and media content landscape of was defined by efficiency. After the strikes of 2023 and the economic cooling of early 2024, the industry stopped chasing "the next big thing" and started focusing on "the next sustainable thing." Whether through AI-assisted production, bundled subscriptions, or gaming-adjacent IP, the focus shifted to making content work harder for every dollar spent.
As a counter-reaction to the frantic pace of short-form video, long-form "ambient" content is surging. Think 10-hour train journeys through the Norwegian fjords, uninterrupted lo-fi hip-hop beats, or ASMR gardening shows. Platforms like Samsung TV Plus and Pluto TV have dedicated 24/7 channels for this, capitalizing on the need for digital tranquility.
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