: The late 1980s and early 1990s saw the rise of commercial stations like VTM (launched in 1989) in Flanders and RTL-TV in the French-speaking community. This shift led to a "concealed form of commercialization" where entertainment content began to outweigh traditional informative or educational programming.
Within six weeks, “Alles Kan” was moved from a late-afternoon slot to prime time. Viewership tripled.
It used an amateur cast in a "normal family" setting to present these topics clinically, without special effects or a "hip" presenter, to avoid distracting from the educational content.
Despite the entry of commercial players like VTM (launched in 1989), BRTN maintained a dominant radio share of over 80% and successfully defended its "cultural identity" against commercial pressure. 🎬 Entertainment Highlights
: The late 1980s and early 1990s saw the rise of commercial stations like VTM (launched in 1989) in Flanders and RTL-TV in the French-speaking community. This shift led to a "concealed form of commercialization" where entertainment content began to outweigh traditional informative or educational programming.
Within six weeks, “Alles Kan” was moved from a late-afternoon slot to prime time. Viewership tripled. : The late 1980s and early 1990s saw
It used an amateur cast in a "normal family" setting to present these topics clinically, without special effects or a "hip" presenter, to avoid distracting from the educational content. Viewership tripled
Despite the entry of commercial players like VTM (launched in 1989), BRTN maintained a dominant radio share of over 80% and successfully defended its "cultural identity" against commercial pressure. 🎬 Entertainment Highlights 🎬 Entertainment Highlights