Get ready to make a statement with our Frivolous Dress Order Exclusive feature! This limited-time offer allows customers to place a one-of-a-kind dress order that showcases their unique style and flair.
“The ‘frivolous dress order exclusive’ is the perfect abuse of this mechanism,” Dr. Sokolov says. “The search for the exclusive link, the one-click purchase, the tracking notifications—these provide a steady drip of dopamine. The actual dress, when it arrives, is often a letdown. But by then, the consumer has already moved on to hunting for the next exclusive drop.”