"That’s going to destroy our client relationships," Marcus interjected. "Half these companies are small businesses trying to survive. If we hammer them, they go under, and we get zero."

Viral videos are no longer static; they are the start of a multi-platform conversation.

To stop someone from scrolling, your video and its accompanying post must hook them within the first . Use these techniques for your opening line or visual: 10 simple tips for viral social media videos

Consider the phenomenon of “context collapse.” When a collection team strips context to make a video universal, they often strip away truth. A video of a heated argument might go viral as “Karen attacks manager,” when in reality the manager had just stolen the customer’s wallet. By the time the truth emerges, the social media discussion has already convicted the person in the court of public opinion.