(a play on the Tagalog word kamangyan meaning “incense,” but used here as a quirky name) is an online character—often portrayed by a Filipino content creator or satirical skit actor—who endorses a fake shampoo brand . The videos typically feature:

: The incident highlights the risks of digital content creation and the speed at which private or accidental footage can proliferate. Suggested Paper Structure

. However, a significant portion of the audience also defended Ka Mangyan