: Traditional physical media (CDs and DVDs) is slowly giving way to streaming services and digital distribution.
Broadcast by NHK every weekday morning for 15 minutes, Asadora is a cultural appointment. Spanning six months, these shows follow a plucky heroine overcoming adversity. They launch acting careers (see: Kasumi Arimura, Tao Tsuchiya) and create national catchphrases. If you want to understand Japanese resilience, watch an Asadora .




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