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Recently, there has been a backlash against "toxic" prank videos. Creators who staged fake rape attempts or robbed the elderly for views have faced legal prosecution. Consequently, the current trend in is shifting toward "Edutainment"—educational yet entertaining content. Channels like Kok Bisa? (How Is It Possible?) explain science in animated form, while Gita Wirjawan conducts in-depth geopolitical interviews. The market is maturing.

The success of The Raid has established Indonesia as a hub for gritty, world-class choreography.

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