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The advertising-based model of popular media has been supercharged by programmatic tracking. Facebook and Google know not just what you watch, but how you watch it: do you rewind that scene? Do you watch with sound off? Do you hate-watch reality TV to feel superior? This data is packaged and sold to advertisers who can now target you with eerie precision.

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The New Media Frontier: From Content Consumption to Community Connection The advertising-based model of popular media has been

For content creators, this fragmentation is both a curse and a blessing. The curse is discoverability: standing out in an ocean of noise has never been harder. The blessing is that you no longer need to appeal to everyone. A show that captivates 1% of a global audience is now a massive hit. Do you hate-watch reality TV to feel superior

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The representation of diverse groups in entertainment content has also become a significant issue. The lack of diversity in media representation can perpetuate stereotypes and reinforce social inequalities (Golladay, 2006). However, the increasing diversity of entertainment content can also promote cross-cultural understanding and empathy (Pettigrew & Tropp, 2006).