The StarTimes Selected TV YouTube channel is a central hub for viewers to access a wide variety of dubbed and original international content, particularly from China and East Asia. Key programming includes:
: The channel is best known for its extensive library of Chinese and Indian dramas (telenovelas) dubbed into English. startimes selected tv
: The premium tier offering the widest selection of content, including high-definition (HD) channels, blockbuster movies, and top-tier sports events like the Africa Cup of Nations (AFCON) Specialized Content Categories The StarTimes Selected TV YouTube channel is a
Unlike DStv’s strategy of exclusive Western content, StarTimes Selected acts as a loss leader. It retains customers long enough to upsell them to the “Classic” or “Super” bouquets. This funnel strategy is reminiscent of mobile network operators’ prepaid models. It retains customers long enough to upsell them
Startimes is a global media giant with a massive footprint in Africa and Asia. In markets like Nigeria, Kenya, Tanzania, and Ghana, Startimes competes directly with DStv, GOtv, and Zuku. The package is the broadcaster's entry-level-to-mid-tier offering.