: Your sales performance is limited by your internal "income thermostat." You cannot earn more than 10% above or below what you subconsciously believe you deserve. Fear of Rejection
: Pour réussir, un vendeur doit exceller dans : la prospection, l'établissement de rapports, l'identification des besoins, la présentation, la réponse aux objections, la conclusion et l'obtention de recommandations. la psychologie de la vente brian tracy pdf link
Brian Tracy's (often found as "La psychologie de la vente" in French) focuses on the "inner game" of sales—the idea that a salesperson's mental state is the primary driver of their success . Rather than just teaching technical methods, the book explores how self-concept, emotional intelligence, and buyer psychology interact to close deals . Key Psychological Features & Concepts Brian Tracy - The Psychology of Selling | PDF - Scribd : Your sales performance is limited by your