Now, mid-tier fashion labels send PR packages specifically to content creators known for frivolous hauls. They include absurdist items: a dress covered in 3D cherries, a gown with a train longer than a city bus. The brands understand that even a video titled "I ordered the most ridiculous dress" still results in 2 million people seeing their product. Bad publicity in this genre converts to sales—often because viewers ironically want to experience the absurdity themselves.
Moreover, this media has democratized "High Fashion." You no longer need a front-row seat at Paris Fashion Week to see experimental style; you just need to follow a creator who has a penchant for ordering the most dramatic dresses on the internet. It’s fashion for the sake of fun, stripped of the traditional elitism. The Impact on the Media Landscape Now, mid-tier fashion labels send PR packages specifically
: Brands like Vaquera and Avavav have used "frivolous" concepts for satire, such as sending unfinished looks made of post-it notes down the runway. Styling and Media Impact Bad publicity in this genre converts to sales—often