The best data teams are the ones allowed to tell the CEO, "The data says your favorite project is failing." The "So What?" Test: Before generating any new PDF or report, ask:

Business Unintelligence (BUI) refers to practices, cultures, and systems that actively prevent or undermine data-driven decision-making. This report identifies common BUI patterns and recommends countermeasures.

A review for Business unIntelligence: Insight and Innovation beyond Analytics and Big Data by Barry Devlin follows. Review: A Deep Dive into the Post-BI World Barry Devlin’s Business unIntelligence

Modern documents and PDFs regarding this topic often focus on several key pillars:

In the latest PDF releases from industry rebels (e.g., The Unintelligence Manifesto v2.0 and Data Blindspots ), BU is defined as: