Millennial and Gen Z viewers who grew up consuming adult content on tube sites are now in their 30s. They recognize faces from 2015-era videos. "Look At Her Now" capitalizes on this nostalgia. Seeing a performer like or Abella Danger (both of whom have appeared in similar format episodes) transition from a "girl next door" shoot to a polished superstar shoot triggers a dopamine hit of familiarity mixed with surprise.
These platforms allow for more direct language and explicit tags to drive traffic.