Whether the goal is to lower ad costs or improve search engine rankings, the blog is a good place to start.
Since "ed g sem" likely refers to (or a niche academic/tech blog focused on the intersection of Education, Semantics, and Technology), I have drafted a feature article that explores how semantic technology is reshaping modern learning. the ed g sem blog
: Skips the "fluff" articles found on larger blogs to focus on specific marketing tactics. Whether the goal is to lower ad costs