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The 1990s brought a shift. As Kerala became increasingly globalized—with a massive expatriate population in the Gulf—the cultural taste changed. The audience wanted escapism. This gave rise to the "Superstar" era of Mammootty and Mohanlal, who had already been acting but now dominated the mass market.

Malayalam cinema, often called Mollywood, is a powerful reflection of Kerala’s unique social fabric. It stands apart from other Indian film industries by prioritizing realism, literature, and social reform over pure spectacle. 🎭 The Literary Backbone