Compares the rising popularity of Telugu cinema ("Tollywood") against Hindi cinema.
: To cater specifically to movie buffs, the network launched Zee Cinemalu in 2016, providing a 24/7 dedicated movie experience. The Bollywood Connection and Cinematic Crossovers zee telugu soyagam hot zee tv video zee tv masala clip link
Bollywood cinema has always excelled at family drama (think Kabhi Khushi Kabhie Gham ). Soyagam capitalizes on this by using Bollywood movie clips to discuss real-life family issues. A segment titled "KJo Ki Baat" (inspired by Karan Johar’s talk-show style) invites Telugu couples to resolve conflicts using dialogues from Hindi films. The result? A 45-year-old homemaker in Vijayawada finds herself relating to Rani Mukherjee’s struggles in Hichki or Alia Bhatt’s spunk in Dear Zindagi . zee telugu soyagam hot zee tv video zee tv masala clip link