In 2022, ifeelmyself partnered with UK-based AV label Hawktail Films to launch her own adult content line under the name Ivory . The decision to create a professional AV brand while maintaining her role-playing content was a calculated move, reflecting her commitment to creative freedom and financial independence. As Anthea or Ivory , she has remained a central figure in this work, often emphasizing the fictional and empowering aspects of the characters.
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