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The book reminds us that at the end of the day, businesses are made of people, serving people. When we forget the human element, we lose the ethical element. So, if you have the PDF, don’t just skim it for quotes. Read it to understand the "why" behind the work you do.

: Analisis mendalam tentang tanggung jawab sosial perusahaan (CSR), etika dalam pemasaran, serta hubungan antara etika dan hukum. Akses PDF & Materi Terkait

: File PDF yang membahas perspektif Bertens sering digunakan sebagai modul kuliah di berbagai universitas.