The phrase "girls do 19" is believed to have originated from a 2019 campaign by a popular Korean entertainment company, which aimed to promote female idols and challenge traditional gender roles in the entertainment industry. The campaign quickly gained traction on social media, with fans and supporters using the hashtag #GirlsDo19 to share their own stories and experiences.
Join the YouTube Partner Program and TikTok Creativity Program. Sign with a talent manager who specializes in Gen Z female talent—do not sign with a generalist agency.
Teens, Social Media and Technology 2023 - Pew Research Center
As of early 2026, the company has teased the group and is actively looking for talent through auditions .
Entertainment platforms like Netflix may be passive, but "girls do 19" content is active. Using YouTube's poll feature or Twitch's channel points, creators let the audience decide the video's outcome. "Should I confront my roommate or move out?" – The audience votes, and the creator films the result. This transforms viewers into stakeholders.
The "girls do 19" movement has had a significant impact on the entertainment and media industry, particularly in the following areas:
